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Research
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Statistical Success - Brutal Strength and Recognition of PowerAre you satisfied with the recognition your company gets in the market place? How about branding for effective identification? Could you recognize your business based on the strength of your brand? Let's see if a little focused marketing can help your business be more recognizable.
more...Consumer BehaviorsWhen developing your marketing plan, you are probably concerned with how your consumers will behave. Tracking their behavior can help you decide how to place your products in your store, how often to change things up, how much inventory to purchase, and when to offer sales and promotions. No one can know for sure how your customers are going to behave, but by watching closely and taking a few preemptive steps, you can predict how consumer behaviors will affect your bottom line.
more...The Big Idea - Do You Have One, Do You Need One?For over 40 years, the big idea has been the overriding marketing goal of the traditional, creative advertising agency. But the world of advertising and branding is changing rapidly, and the question now arises: is the big idea of old now not a bit clunky and out-of-date.
more...What's Unique About You or Your Business - Things to Consider When Building Your BrandWhat are you: the first, the best, or different in the market place? What makes you distinct from your competitors? Branding is all about differentiation, uniqueness, and standing out from the rest. Whether it's a product or a service what is it that you do that sets you apart? Is your product a notch better than the rest in the market or is it the only one of its kind in the market.
more...Brand-Personality Self-Analysis - Finding Your Brand's Emotional AftertasteMarketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology. Most businesses advertise; a rather common practice designed to get the word out about your company, product, or service.
more...Advertising Your Business On A Shoestring BudgetPeople normally believe that advertising small businesses is an expensive procedure, which is why most small business owners choose not to advertise. Since this greatly reduces their exposure in the market, their quantum of business is obviously lower than what it would be otherwise. But there are cheap methods of advertisements as well.
more...Digital Signage - Point Of Purchase MerchandisingPoint of purchase merchandising can interact with your customer as he makes his purchase decision. Multiple languages and similar requirements that are cumbersome in traditional mediums are easy with digital signage and the costs have dropped to the point that widespread deployment is practical.
more...Logo Design for Non-DesignersThe main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo. When you decided that your company needs a logo you need to think if you need a completely new logo or redesign the old one (of course, if you have it) before searching for a designer. Redesign of the existing logo is often cheaper than design of a new logo.
more...Winning Postcard Printing Tips for Result-Oriented CampaignsPostcard marketing is one of the most cost-effective forms of marketing that is extremely functional. It is so easy to begin with, easy to manage and you can easily send them out.
more...DRTV - Insider Tactics for Successful Direct Response TV AdsDRTV or direct response television advertising is a rough and tumble business. Conservative estimates reveal that only one in twenty products tested actually turns a profit. But even though no one has a sure-fire formula for success, there are tactics that insiders use to improve their odds for success. Here are a few of them.
more...Marketing Tips for Promotional Merchandise Market:
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise.
• Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Promotional merchandise is widely used in all company promotions, whether small or big.
