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Point-Of-Purchase
Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Direct-Mail Marketing
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
Employee/Community/Customer Relations
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
Clubs/Society Identification
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
Cause-Related Marketing
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
Brand Awareness
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Fund Raising
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
Souvenirs/Remembrances
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
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more...Direct Mail Continuity Plan For Auto Dealers Using the InternetDirect mail works with the right headline and the right offer. Direct mail works even better when you can combine mail with the internet. Sending out your direct mail with a follow up opt-in email can help insure a better response to whatever you are offering.
more...Brand Cost Versus Brand Impact - The Million Dollar QuestionDetermining brand cost versus brand impact depends on your overall corporate branding strategy, the goal and source of measurement you use. What we do know is branding isn't just for large companies and is the key to the early and long-term success of any business.
more...Business Gifts That Make an ImpressionBusiness gifts help cement your business relationships with employees, customers and associates. Whether you use business gifts as a token of appreciation customers for their loyalty, as employee incentives to spark higher productivity or as remembrances of special occasions for your associates, there are many advantages to making the giving of such products a part of your firm's culture.
more...The Elevator that Reads the Business News to You on Your Way Up?Several years ago, there was an award winning advertisement where a gentleman reading the Wall Street Journal was on an elevator in a large company. Each time the elevator stopped more employees would get off, until there was no one left but him. He finally exits the elevator on the Executive Suite Floor, while reading his Wall Street Journal. Suggesting that those who read the Wall Street Journal are the most successful in business and have the greatest upward mobility. Well it looks as if that cute little storyline just become a bit more real.
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more...Energize Your Guarantee - 13 Easy Ways to Power Up Your Direct MailWhen you create a direct mail package, do you drop in a standard guarantee at the last minute out of habit or because it's company policy? This is a mistake. A guarantee can be one of your most powerful selling tools. It's proof that you're reputable. It helps lower perceived risk. And it almost always boosts your response if used properly. So here are some tips to power-up your guarantee and make it work for you.
more...Specification Redundancy in Offset Printing and How to Use ThemOne main advantage of offset printing as against digital printing is the ease and affordability of printing in very large quantities of as much as a few thousand pieces. With offset you get the best savings possible with the discounted rate for bulk orders.
more...Marketing Tips for Promotional Merchandise Market:
• Promotional merchandise is widely used in all company promotions, whether small or big.
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.
• Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
• Corporate products, business gifts or any other promotional items will help to create a new feel in your promotion
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• How about personalized giveaways for your most valuable customers?
