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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Advertising Your Business On A Shoestring BudgetPeople normally believe that advertising small businesses is an expensive procedure, which is why most small business owners choose not to advertise. Since this greatly reduces their exposure in the market, their quantum of business is obviously lower than what it would be otherwise. But there are cheap methods of advertisements as well.
more...Identity Brand - Brand Your Business with Identifiable Market StrategiesBrand identity means something different to every person. Whether you're looking at a soda with perfect script on a red can or running cross country with a swoop, if you're conscious of any part of life, you recognize high quality products by the logo, color, or style of print. How can you miss the Converse Star? It stands out!
more...What's In a Name Tag - Firstly Your Company's Brand ImageToday's name tags have far more to do with promoting businesses and brands than they have to do with names. Front-and-center, name badges are at eye-level with customers. This makes them hard to miss and a perfect vehicle to call attention to corporate logos and a company's brand image.
more...Pursuing a Brand StrategyDeveloping a brand strategy can be exciting, but at the same time intimidating. Something as small as your store hangers can have a real impact.
more...Are Brands Just A Quality Symbol In Customers View?This article talks about the concept of brand as a whole and how it affects your business. The brand is a very important part of your business and if you have a brand that people trust, you have won half the battle immediately. Read on to find more about brand and brand value.
more...Restaurant Logo DesignYou Logo is by far the most crucial and most prominent way for your business to get noticed. Is is important to attract food lovers with a unique design that will capture their interest and help your business stand out in front of the competition. In the restaurant business a logo design becomes the most important way to advertise. Therefore it is important that the design & name convey the proper message.
more...The Power of the Chamber of CommerceThe existence of chamber of commerce dates as far back as the 16th century and has since then maintained an essential role in business to business and business to consumer relations. Chambers strive to protect the concerns of its business members while maintaining the interest of the community as a whole. While the chambers in the US must be registered, businesses are not required but are encouraged to join.
more...Artist Mailing Lists - Secrets for Knowing How to Use Mailing Lists Effectively for Your Art CareerYour mailing list - something unique to you and your career - is the primary tool you use to share your art with the world. Sharing in a sincere and enthusiastic manner is much easier and much more effective than trying to sell using sales-speak.
more...4 Tips for Successful Product MarketingWhen it comes to product marketing, everyone thinks they are an expert, but few can produce results. Why is this so? Most of the problem comes from marketing books, seminars, and courses that detract from the heart of marketing: translating features into benefits. Much of today's marketing is based on product hype . However, the simple truth of the matter is that people buy things to gain pleasure or avoid some sort of pain. It is critical to understand this as it is the supporting motivation for every purchase no matter how little or large it may be. Think about the last two items you purchased. Why did you buy them? You can boil every purchase down to gaining pleasure or avoiding pain.
more...5 Ways of Folding Your Direct-Mail-Postcards Can Double the FunIf you're getting tired of the same old postcard for your direct-mail-marketing, try a little variety with folded postcards and win your business more sales in the process. A folded postcard is simply a larger postcard folded in two to create more space for your text. It may look like a greeting card, but its main advantage is that it can be mailed conveniently without an envelope.
more...Marketing Tips for Promotional Merchandise Market:
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event.
• Want to sell your product quick- think of best buy promotion and use free giveaways.
• How about personalized giveaways for your most valuable customers?
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.
• Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.