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Point-Of-Purchase
Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Direct-Mail Marketing
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
Employee/Community/Customer Relations
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
Clubs/Society Identification
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
Cause-Related Marketing
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
Brand Awareness
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Fund Raising
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
Souvenirs/Remembrances
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Why Send Out Save-the-Date-Postcards for Your Events?Make sure you invest a small amount in save-the-date cards with postcard printing. It is an elegant and inexpensive way to get your guests planning and scheduling your special day in advance.
more...The Gigantic Value of Self-Branding - NewsIn the Internet Marketing community, no matter if it is the master resell rights community or sub-niche focus community, many new businesses are eponymous or are named after the people who own them. This is actually a much welcome trend as it signals that businesses are moving away from the hype associated with a lot of B2B Internet Marketing enterprises. To demonstrate, which business are you more likely to check out: the one called, Money Cash Cow Marketing or the one simply called, Joe Smith Marketing.
more...Newsletters That Get Attention - 10 Simple Steps For Small BusinessesA newsletter can be a key part of the marketing plan of a small business--but only if it gets read. Follow these ten rules, and your newsletter will definitely be read--even anticipated--and get the results you want.
more...Promotional Products As Business Gifts For StaffYou'll find a great deal of advice about choosing the appropriate business gifts for clients and important business connections, but far less is said about choosing business gifts for your staff. This is quite an oversight when you consider that your staff is among your most important business connections in the world of business.
more...Business Gifts Increase Your Customer RetentionWhile many promotional campaigns focus on attracting new customers and fostering new business relationships, it's a clear-cut business truth that close to 75%, if not more, of your business will come from repeat customers. Promoting customer loyalty is one of the most important things that your marketing and promotion department should be doing.
more...Trade Show Displays - Cutting Your Trade Show Exhibit Cost Part 2In part one of this article I mentioned some simple methods for keeping your trade show costs down; and I also did mention that drayage is one of the major sources, if not the major source of several unforeseen costs. Once more, drayage is the cost that is charged by the show contractor to remove and transport your booth from their dock to your show space on the floor and vice versa. Do not get this confused with the labor set up or dismantling and/or the shipping cost.
more...Business Gifts - Five Cheap UsesInexpensive promotional items may be fodder for comedy club standup routines, but cheap business gifts do serve some very useful purposes for your business. One of the many uses for business gifts is to increase booth attendance at trade shows. Trade shows put your firm in competition for attention with dozens - and sometimes hundreds - of other vendors and merchants.
more...What Makes A Good Logo Design?Out of the millions of logos that have been designed in this world, how may of them are actually good? Half of them? A quarter of them? Surprisingly, the number is far less then that.
more...What IS Advertising? I Mean, Really?In order for you to run an effective and successful marketing campaign for your business, you need to understand first the basic principles of advertising. So what is advertising, really? Advertising is all about getting your business out there and making sure that you appeal to what your clients and potential customers are looking for.
more...6 Promotional Postcard Projects for Your Direct-Mail-MarketingWhen it comes to design, form should follow function. Postcard design though is a stylish way of communicating your marketing message with your customers. Make sure that your primary function involves creating a strong impact with four color graphics and photographs.
more...Marketing Tips for Promotional Merchandise Market:
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
• Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• New, flashy (lanyards) are a hit in promotional products industry.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
