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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
5 Important Rules for Creating an Excellent Logo DesignLong lasting style, distinctiveness, appealing to consumers, conveys the right image, legibility are the 5 essential elements for a successful logo design. However, there are other 5 very important rules that one should keep in mind if you want to create an excellent logo.
more...Promotional Products & Gifts for Estate AgentsWhen the housing market slows down as it seems to be doing now, the business of estate agents gets highly competitive. If your agency is looking at ways to increase sales, viewings and bookings, promotional products have a lot to offer. There are many different ways that estate agents can use such gifts and items to increase listings, entice new buyers and increase the name recognition of their agencies.
more...10 Postcard Printing and Direct Mail Strategies for Effective CampaignsDifferentiate your business and stand out from your competitors by creating a niche market for your business. Use postcard printing to get the brand recognition your business needs to promote personalized services.
more...The Big Idea - Do You Have One, Do You Need One?For over 40 years, the big idea has been the overriding marketing goal of the traditional, creative advertising agency. But the world of advertising and branding is changing rapidly, and the question now arises: is the big idea of old now not a bit clunky and out-of-date.
more...A Reminder On Why You Need To AdvertiseYou need to advertise because...you need to position your company and your products in your industry. You have to make your presence known not only to your target audience but also to your colleagues and associates. With advertising, you are most likely to have the chance to do precisely that.
more...A Professional Logo Design is Valuable to a Small BusinessImagine doing business without your most important tool: a computer, your knowledge, your personal assistant, or the telephone. You sit, unable to work. Without that tool, your company's future success would be in danger.
more...Promotional Products for Car DealershipsPromotional products are one of the best ways to keep your customers coming back. That's true of any business, but there are many items that seem tailor made for the auto industry, and particularly for car dealerships. The fact is that car dealers survive on their advertising - and word of mouth is the best advertising that there is.
more...Three Trendy Promotional Umbrellas For Your BusinessFashion and style combined together defines trend. Trend is basically an ongoing process and it keeps changing with time. What the fashion was in vogue 5 years back has become obsolete now and what is in vogue now is the latest trend.
more...Offset Printing - RevisitedWhen you pick up a magazine or a brochure perhaps with all their vibrant color images and clear text, or choose a product from a catalog, have you ever wondered how these print items were produced? We know that in every publication there are a number of experts and professionals involved in the creative process - from the planning, to the design, and all the way to writing the content.
more...Print on Demand Services Tips for Economical PublishingIt is only wise to get the most out of your money - expenditures can be an asset or a liability for businesses that is why money always matters. So when you put up the initiative to provide clients with catalogs, your employees with a newsletter, or your following with magazines, print on demand services can be one of the figures that will add up to your budget significantly. Making sure that you get your money's worth can be quite tricky if you don't know publishing or printing.
more...Marketing Tips for Promotional Merchandise Market:
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
• Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best.
• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
