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How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Promotional Products - What Type Works Best?There are many different facets to choosing promotional products that are going to work the best for you. You might have a bad experience with such items in the past, or you might have heard about someone who spent lots of money on such items and didn't see the results that they were looking for.
more...Logo - An Identity For Your CompanyA logo is the main identity for your company. A logo cannot be changed often. Spend quality time to generate a logo that can be put on all mediums for advertising. It should not be complicated.
more...Digital Signage - Menu Boards And PostersMenu boards and posters come to life with a little imagination and digital signage. Prices have dropped to the point that LCD posters are cost competitive with traditional light boxes. Digital posters can display several messages in the same space and enhance the message with motion and time of day preferences.
more...The Role of A Logo in Your BusinessLogo is one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. Before beginning the process of logo creation be sure that you have developed your brand strategy.
more...Business Gifts - Five Cheap UsesInexpensive promotional items may be fodder for comedy club standup routines, but cheap business gifts do serve some very useful purposes for your business. One of the many uses for business gifts is to increase booth attendance at trade shows. Trade shows put your firm in competition for attention with dozens - and sometimes hundreds - of other vendors and merchants.
more...The Right Approaches Equals A Classy ExhibitionHolding a large conference or a small exhibition is a daunting task especially if you are representing your own business. Many job fairs and Graduate recruitment fairs tend to be just exhibition stands that display the company name and not what they can offer. Hence, I have concluded that Graduate recruitment schemes maybe a way to push graduates into sales rather than their chosen career path.
more...What Makes a Good Business Logo DesignA good logo grabs the attention of people. It demands some precision and lots of thought to design a communicative business logo.
more...Service MarketingMichael is back, Dell is changing their service offerings to beat their competitors. Dell gets it, and their customers will be very happy.
more...Trade Show Displays - Cutting Your Trade Show Exhibit Cost Part 2In part one of this article I mentioned some simple methods for keeping your trade show costs down; and I also did mention that drayage is one of the major sources, if not the major source of several unforeseen costs. Once more, drayage is the cost that is charged by the show contractor to remove and transport your booth from their dock to your show space on the floor and vice versa. Do not get this confused with the labor set up or dismantling and/or the shipping cost.
more...How to Slash The Cost of Printed Sales & Marketing MaterialWhat's the best file format to use? Do all printing companies use the same design software? What's the most important question to ask your printer? Are files from my PC OK to send to my printer? What is JPEG short for?
more...Marketing Tips for Promotional Merchandise Market:
• Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items.
• Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
• Want to sell your product quick- think of best buy promotion and use free giveaways.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
