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How Well Promotional Products Work
Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.
Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.
As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.
A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.
The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.
For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.
Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.
Marketing Tips for Promotional Merchandise Market:
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Use of promotional products in corporate marketing will help retain and grow your business.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• New, flashy (lanyards) are a hit in promotional products industry.
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
