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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
What IS Advertising? I Mean, Really?In order for you to run an effective and successful marketing campaign for your business, you need to understand first the basic principles of advertising. So what is advertising, really? Advertising is all about getting your business out there and making sure that you appeal to what your clients and potential customers are looking for.
more...What Is A Brand And How It Can Help Your BusinessWhat exactly is a Brand? There are numerous definitions of a brand; some of them are practical and others poetic. Marketers and advertisement professionals define brand in their own words. But they all mean the same thing. A brand is a trademark or a distinctive name identifying or representing a product or a service. It is a symbolic embodiment of every aspect of a product or service.
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more...Extreme Package MakeoverDoes your product have the self-confidence it needs to interact with people? Perhaps you did not think it important but your product could be suffering from self-esteem issues and unfortunately when your product doesn't feel good, neither does your bank account.
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more...Branding For Small BusinessesOver the past few weeks, I've found it interesting that folks I have interviewed for Entrepreneurs On Call, have continued our conversation after we were off the air, and we discussed a few of my listeners emails. Lately the emails and their questions inevitably took the conversation around to branding for small businesses.
more...How To Give Away Free Vacations as Business IncentivesNever underestimate the power of a free gift, and the fact that most internet searches include the word 'free'. Learn how to use free vacation certificates as business incentives and your business will prosper.
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more...Marketing Tips for Promotional Merchandise Market:
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Want to sell your product quick- think of best buy promotion and use free giveaways.