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Research
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
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more...Marketing Tips for Promotional Merchandise Market:
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• No matter how cheap your giveaways are, the effect is that your company is memorised and associated easily with the promotion.
• New, flashy (lanyards) are a hit in promotional products industry.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Giveaways with imprinted logo are a form of visual communication with customers
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• Using golf promotional merchandise is becoming a very popular way in the events industry
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
