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Point-Of-Purchase
Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Direct-Mail Marketing
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
Employee/Community/Customer Relations
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
Clubs/Society Identification
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
Cause-Related Marketing
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
Brand Awareness
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Fund Raising
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
Souvenirs/Remembrances
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Postcard Printing Need Not Be ExpensiveI know. This has always been the problem when you are in business, especially if you're a small one at that. Budget. Finances. Resources. Call them in any other name you want, you still have a limited amount to consider when doing your marketing campaign. You're probably thinking how the hell you'd be able to stretch your money to accommodate the best marketing strategy ever to grow your business.
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more...Optimizing Your Direct Mail CampaignsIf you were forced to choose only one sure marketing strategy for getting your marketing message to your new and future customers, as well as to your existing customers, you would do well to consider direct mail. Direct mail is one of the most effective, dependable and convenient ways to get in front of a highly targeted market that has the ability to purchase what you are offering.
more...What's Unique About You or Your Business - Things to Consider When Building Your BrandWhat are you: the first, the best, or different in the market place? What makes you distinct from your competitors? Branding is all about differentiation, uniqueness, and standing out from the rest. Whether it's a product or a service what is it that you do that sets you apart? Is your product a notch better than the rest in the market or is it the only one of its kind in the market.
more...Offset Printing - RevisitedWhen you pick up a magazine or a brochure perhaps with all their vibrant color images and clear text, or choose a product from a catalog, have you ever wondered how these print items were produced? We know that in every publication there are a number of experts and professionals involved in the creative process - from the planning, to the design, and all the way to writing the content.
more...Make Direct Marketing Easy on Your Wallet (and Theirs)!The Wallet Mailer is a direct mail piece that closely resembles a man's folding leather wallet. It has room and pockets for imprints and inserts the size of credit cards, business cards, and currency such as might be found in a real leather wallet. A small business could use the wallet mailer in several ways to attract new business. Folded and ready to mail, it is the size of a postcard. One first class stamp will allow the insertion of four currency bill size sheets or one tri-folded 8.5 x 11 sheet plus one bill sized coupon.
more...How Direct Mail Can Boost Your Networking EffortsYou have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable. Consumers today are subjected to anywhere from 1800 - 3000 advertising messages per day.
more...What The Zombie Horde Can Teach You About Target MarketingIf you're fighting zombies, shrapnel-throwing land mines, eye-burning tear gas, napalm, silly putty and tactical air strikes are all wasteful and just about useless. The only way you can stop a zombie is to destroy its brain. And the bast way to do that? A single bullet from a single gun. Or a good stab with a sharp stick.
more...Employment Branding - What Is It? Why Do We Need It?In 2008 there will be an estimated 450 million job seekers worldwide using the Internet. There will be an estimated 50 million employers worldwide competing for the industries top talent. What's your strategy to standout?
more...Logo Design On A BudgetIf you are starting up in business you will, no doubt, be wanting a logo for your company. Every new business will have a budget for how much they can afford to spend to have their logo designed, be it a large corporation or a one man enterprise.
more...Marketing Tips for Promotional Merchandise Market:
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items.
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion.
• When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry.
• Not sure what to choose? Look up our promotional items catalogue and choose from range of radios, calculators and pens that are suitable items for marketing purposes and still cheap giveaways.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
