Mail Order and Changing Economic ConditionsThere's talk of economic downturns and recession all around us. Though retail businesses are vulnerable, home based mail order and information publishing entrepreneurs have the flexibility to not only survive, but profit in a bad economy.
more...How To Measure Your Direct Marketing ResultsIf you want to measure your direct marketing results but you don't know where to start, in today's market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also get to increase your sales in the process.
more...Promotional Pens - Everything You Want You GetHave you ever really sat down and thought about what you want to get out of the marketing dollars you spend each year? Often, business owners don't understand the value of strategically thinking about what they want from the promotional items they use as giveaways.
more...The Signs of Success - Profitable Offline AdvertisingHave you ever wondered what is one of the best forms of advertising offline? Find out here and be ready to be suprised.
more...Advertising Job RolesPlease note that traditional, creative agencies (as opposed to modern, digital, interactive ones) have changed, significantly, to what they were, say ten or twenty years ago, and continue to change (due to the rise, mainly of digital / interactive media). In fact most of them now involve, to one degree or another, elements of the modern, digital, interactive agency. Therefore, this article is a general introduction, only, to the types of jobs available in 'traditional, creative' advertising agencies.
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