DRTV - Insider Tactics for Successful Direct Response TV AdsDRTV or direct response television advertising is a rough and tumble business. Conservative estimates reveal that only one in twenty products tested actually turns a profit. But even though no one has a sure-fire formula for success, there are tactics that insiders use to improve their odds for success. Here are a few of them.
more...How To Promote Your CompanyHaving a company and promoting it the right way can be difficult to say the least, especially if you are stuck for ideas. This might push you in the right direction and get you on a good footing.
more...Four Steps to Designing and Writing a Good AdAt some point we all end up either writing our own marketing or working with someone who is writing our marketing. It's hard work. If you have a talented copywriter already, you're probably done reading. For the rest of us, here are some tricks for putting what we want on paper.
more...Advertising Job RolesPlease note that traditional, creative agencies (as opposed to modern, digital, interactive ones) have changed, significantly, to what they were, say ten or twenty years ago, and continue to change (due to the rise, mainly of digital / interactive media). In fact most of them now involve, to one degree or another, elements of the modern, digital, interactive agency. Therefore, this article is a general introduction, only, to the types of jobs available in 'traditional, creative' advertising agencies.
more...Why Online Logo Companies Serve Small Business Better?Advertising agencies, the traditional source for logo development, approach the process of logo development from a viewpoint that is different from that of an online logo company. With ad agencies, the logo is comparable to a side dish served as part of a comprehensive advertising campaign meal. With an online logo design company, logo development is the entrée.
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