When Does Your Business Need a New Logo?Your sales may have flattened, the company may have changed its focus, or your brand may no longer inspire your customers. ...Here are 5 questions to ask when deciding whether your company needs to hire a logo designer.
more...Kick Off Your Brochure Marketing With These Simple StepsBrochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don't get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order.
more...What's Unique About You or Your Business - Things to Consider When Building Your BrandWhat are you: the first, the best, or different in the market place? What makes you distinct from your competitors? Branding is all about differentiation, uniqueness, and standing out from the rest. Whether it's a product or a service what is it that you do that sets you apart? Is your product a notch better than the rest in the market or is it the only one of its kind in the market.
more...IBM and GE - How to Brand Like the Big BoysIBM - The IBM logo is easily recognizable. The success of IBM is diametrically opposite to the success of Coca-Cola. In the case of Coca-Cola, heavy brand promotions lead to the increase in sales of its product; whereas IBM didn't bother much about its brand promotion beyond the purpose of protecting the patents of its products. IBM's brand was promoted by the constant innovation and product development by the technical geniuses working for it.
more...Creating Brand Instrumentality Beyond The ProductThe main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product/service/company themselves can provide. A value which becomes the major motivation for consumers to desire the product. Everybody agrees about that, but from here on it becomes foggy.
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