Direct Mail Fundraising Programs - Five Vital Signs that You're HealthyI spent last night visiting two hospitals with my four-year-old son, Spencer. I noticed that the staff at each hospital took the same vital signs (pulse, oxygen saturation, temperature, breathing) to determine Spencer's health. Nurses and doctors miles apart, working for different hospitals, on different shifts, knew the same things to look for to determine the health of their patient. You must do the same with your direct mail fundraising program. Here are the five vital signs to watch for to make sure your program is healthy, and remains healthy.
more...Conquer the Top 6 Small Business Marketing ChallengesWhatever industry you are in you are likely to encounter the top 6 marketing challenges for small businesses. As a small business what can you do? We will have a limited war chest of marketing dollars or even marketing staff at our disposal to tame these challenges. Like most small businesses you will be faced with other priorities from all aspects of operating a business and will struggle to find the time to do any marketing at all. That is until you realise that sales are not growing to the levels that you want or worst you are faced with declining sales.
more...Joint Venture - Research and AnalysisJoint venture is the emerging global trend these days but before stepping in any industry, some things need to be kept in mind. This article gives you the idea about the research involved in Joint Venture.
more...Designing Posters That Target Women Without Alienating MenWrap your heads around this idea, women account for as much as 80% of sales of all consumer goods. If you want to maintain a competitive edge, design your 27x39 poster printing to actively and effectively seek out women without alienating men. Assumptions about what women buy and the decisions they are influenced with is outdated.
more...A Brand is Not a Logo or Slogan - How to Build Your Own Brand with StyleRemember that it is not just a logo or a tag line that makes a brand. There are any number of companies that have very attractive logos and even catchier tag lines. But they are not necessarily strong brands. The logo and the slogan merely represent your brand. There are a host of factors that contribute to the building of a brand.
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