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Research
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign.
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
• You can keep your cost down and get blank promotional items, it also works wonders.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
