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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
A Reality Check On Your Marketing StrategyThe 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.
more...Branding YourselfWhy personal branding? If you don't brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Instead, we should have control, as much as we can, in determining our reputation, our image, and the intangibles, the ephemerals, and the perceptions and ideas that other people have about us.
more...Cost-Effective and Un-Wasteful Printing Press OptionsDo you sometimes print more than what you need? Printing jobs may be costly especially if you're using the wrong method. But how do you know which printing process suits you? Which process is more convenient if you only need small number of prints?
more...Varieties of Promotional Umbrellas OnlineAmong the vast plethora of items and advertising gifts available in the market these days, promotional umbrellas are in fashion especially in the United Kingdom because of the extraordinary features suiting every individual's needs. Personalised umbrellas are commodities of utmost importance and required by people in their daily lives. The unique features and functionality of customised umbrellas make them a very good choice as gifts and business organisations and individual business men find them proficient means of marketing and advertising their brand name, products and services.
more...What To Avoid In AdvertisingAs humans, we often make mistakes. It's like a confirmation of our vulnerability and what makes us human after all. The thing is, when we make mistakes, we don't just let it slip.
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more...Promotional Umbrellas - Capture Customers' AttentionDressing up for the party tonight, you are looking forward to make heads turn. You don't want to leave any stone unturned to miss out on the much-wanted attention. There are many people in the same league who crave for attention and put their best foot forward to have all the attention coming their way. When it's about attention grabbing, its not just individuals but businesses too who await for the same.
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more...How Much Should You Spend On Your Advertising Budget?So how much money do you think you need to spend in your ad budget? This can be a very tough question, however I can only let you in on some rules about spending your money. In the end it is your business and your money that is being spent.
more...Direct Mail Marketing With Generation YThe teens of today are very different from the teens of yesteryears. They are more independent, more outgoing, more adventurous, and the best thing is, these kids have money to spend. Having said that, if you have the product that you believe would be highly suitable for this market, then by all means, try to capture this market and take advantage of this growing sector.
more...Marketing Tips for Promotional Merchandise Market:
• Giveaways with imprinted logo are a form of visual communication with customers
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.
• Corporate products, business gifts or any other promotional items will help to create a new feel in your promotion
• Wholesale promotional products are the cheapest option for your promotional campaign
• Thinking of rising costs for your marketing campaign? Do not worry cheap pens, pencils, lanyards and many more promotional items are at easy reach and we can source them for you at a low cost.
