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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
What's Unique About You or Your Business - Things to Consider When Building Your BrandWhat are you: the first, the best, or different in the market place? What makes you distinct from your competitors? Branding is all about differentiation, uniqueness, and standing out from the rest. Whether it's a product or a service what is it that you do that sets you apart? Is your product a notch better than the rest in the market or is it the only one of its kind in the market.
more...How to Get Your Business Noticed OnlineHave you ever been to New York City? If you haven`t you need to get there. It is a wonderful city filled with large buildings that make you dizzy when you look up at them, flashing lights and huge televisions all around, and of course a vast array of literally hundreds of thousands of people.
more...Corporate Gift Branding - Do You Need To Use Corporate Gifts to Brand Your CompanyIf you are in business, do you need to use corporate gifts as a marketing channel to increase the brand awareness of your company? Frankly speaking, corporate gift is an ideal marketing channel that all marketers should consider including it to their overall marketing plans...
more...Energize Your Guarantee - 13 Easy Ways to Power Up Your Direct MailWhen you create a direct mail package, do you drop in a standard guarantee at the last minute out of habit or because it's company policy? This is a mistake. A guarantee can be one of your most powerful selling tools. It's proof that you're reputable. It helps lower perceived risk. And it almost always boosts your response if used properly. So here are some tips to power-up your guarantee and make it work for you.
more...How to Advertise With Flyers - The Secret WeaponAdvertising with flyers is cost-effective but if done wrong you are wasting your time and money. Learn the secrets of how to advertise with flyers effectively.
more...5 Ways of Folding Your Direct-Mail-Postcards Can Double the FunIf you're getting tired of the same old postcard for your direct-mail-marketing, try a little variety with folded postcards and win your business more sales in the process. A folded postcard is simply a larger postcard folded in two to create more space for your text. It may look like a greeting card, but its main advantage is that it can be mailed conveniently without an envelope.
more...Cost-Effective and Un-Wasteful Printing Press OptionsDo you sometimes print more than what you need? Printing jobs may be costly especially if you're using the wrong method. But how do you know which printing process suits you? Which process is more convenient if you only need small number of prints?
more...Back to Basics Marketing - Word of MouthMarketing techniques come and go, but there are some basics that remain effective throughout the life of your business. Edgy marketing technology is still linked to the words spoken by satisfied or disatisifed customers and clients. The Internet is one example of the potential available as technology develops. The Internet also completely changes the dynamic opportunity for your clientele to comment about you.
more...Sometimes Less is MoreI am continuously asked if long copy out-performs short copy. Direct response authorities Dan Kennedy and Bill Glazer have statistical proof that it does.
more...6 Reasons Why Publicity Is More Powerful Than Paid AdvertisingThe following 6 reasons why publicity is more powerful than paid advertising came out of a discussion that I had last night with the #1 authority on generating massive publicity for your business, Paul Hartunian. For people who are currently paying for advertising, this will be an eye opening article and will helpfully steer you in a better direction.
more...Marketing Tips for Promotional Merchandise Market:
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• Using golf promotional merchandise is becoming a very popular way in the events industry
• Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• What a great idea to use advertising giveaways and make your campaign unique and fresh.
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
