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Gifts V Incentives
To recognise what an effective gift strategy is, it helps to understand what it isn't. Start by making the distinction between corporate gift giving and incentive award programs. Though gifts and incentive awards often involve similar types of recipients, they are different on both strategic and practical levels. Incentives are awards for achieving defined levels of activity, such as sales quotas, safety improvements, or good attendance.
In contrast, gifts are more or less spontaneous, given not as part of any defined exchange between giver and recipient. The gift recipient doesn't consciously set goals in anticipation of a reward, whereas the incentive recipient does. It's tempting to view gift and incentive programs in the same light. After all, you want to know that you're getting your money's worth from any business investment, and most givers want to motivate the recipient in one way or another.
But be careful. Leaving customers or employees with the impression that they're being bribed can do more harm than good. Instead, look at gift giving as a subtle, long-term process of relationship-building, following the basic guidelines described in this article.
5 Ways of Folding Your Direct-Mail-Postcards Can Double the FunIf you're getting tired of the same old postcard for your direct-mail-marketing, try a little variety with folded postcards and win your business more sales in the process. A folded postcard is simply a larger postcard folded in two to create more space for your text. It may look like a greeting card, but its main advantage is that it can be mailed conveniently without an envelope.
more...Direct Mail Fundraising Programs - Five Vital Signs that You're HealthyI spent last night visiting two hospitals with my four-year-old son, Spencer. I noticed that the staff at each hospital took the same vital signs (pulse, oxygen saturation, temperature, breathing) to determine Spencer's health. Nurses and doctors miles apart, working for different hospitals, on different shifts, knew the same things to look for to determine the health of their patient. You must do the same with your direct mail fundraising program. Here are the five vital signs to watch for to make sure your program is healthy, and remains healthy.
more...How to Drive Referrals with Better Internal and External EventsMissing these critical steps is a recipe for disaster in todays private practice of healthcare. Read on to discover what you can do, starting today!
more...Even Willie Sutton Finally Understood MarketingYou may be the best in the world at what you do - but if you can't market the odds of success are slim. Even a notorious bank robber learned that lesson.
more...The Direct Marketing Manager's Dream Come True - Variable Graphics with True Offset QualityWhat is Digital Offset Printing? How Does it Supercharge Your Direct Marketing Campaigns? How Long Has This Been Around? WYSIWYG Proofing - Blow Your Customers Away!
more...Displaying Your Brand With Portable Pop Up Display StandsWhat is a pop up Stand? Where should I use it? Why should I use a popup system? How do they work?
more...Why Discounting is Bad for BusinessDiscounting is a short term fix with long term consequences! While there is some disparity among experts, most say that even in the current marketplace, discounting can cause long term damage to your overall business success. According to many, discounting is a costly strategy for retailers. While the book called, You Can Compete, suggests that discounting will double retail sales, most data points towards a business disaster. There are several successful alternatives to discounting that are available for your business.
more...How to Generate Marketing Keepers, Not Sleepers - Part IIDo you find yourself tossing your hard earned small business dollars into direct mail campaigns, newsletter mailings or other client acquisition or retention efforts that just don't give you a good return? It may be that your marketing is putting your audience to sleep. Read this weeks article to find out how to wake them up!
more...The Strategy IS the BrandAbout 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEO'ing a wireless communication services provider services, you strive to put up an advanced technological infrastructure with a promising future, cool end-user phones, other devices and accessories, a great service system, attractive added-value services, and competitive prices.
more...Business to Business Direct Mail Secrets of Today's Top MarketersSelling to the business buyer is not as different as some would have you believe. Business buyers are just people with the same problems, fears, feelings, and dreams as everyone else. However, they are particularly busy. They are often not spending their own money. And buying decisions are often made on many levels. So here are a few tips to help you improve response to your business-to-business direct mail.
more...Marketing Tips for Promotional Merchandise Market:
• Promotional calendar, year planners, notebooks are the sort of items that are always highly desired as business or corporate gifts, free samples, promotional giveaways or simply as gifts.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• Corporate products, business gifts or any other promotional items will help to create a new feel in your promotion
• How about personalized giveaways for your most valuable customers?
• In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients.
• Sales promotion can be done using simple free giveaways or visual promotional items.
• Most of your customers are probably big fans of golf so it is worth getting some small golf giveaways.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
• Promotion is the business of communicating with customers and it will provide information that will assist them in making a decision to purchase a product or service, therefore use of boards and promotional signs are very essential to get noticed and encourage your target group to take part in the promotion.