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What to Give
There are thousands of corporate gift possibilities-far too many to describe here-but let's look at the pros and cons of some favourites: Food items are very popular as corporate gifts. They tie in well to many holidays and can be taken home and enjoyed with friends and family. But sometimes gourmet baskets take on a generic aspect.
Many of them get no farther than the receptionist, to be picked apart by various office personnel passing through. If you want to win hearts and minds through the stomach, you must be creative and thoughtful. All very well to consider giving those tender mail-order filet mignons. Just make sure your recipient isn't a vegetarian.
Liquor and wine are old favourites, but hard liquor has lost some of its popularity. Despite the stigma associated with liquor in the business world, however, it's essential to keep things in perspective. After all, if your client's pride and joy is his wine cellar or his whiskey collection, what better gift than a fine cabernet or a single malt?
Also in the sin department: cigars. They're "in" this year, and a box of stogies can make you look impressive in the eyes of a cigar aficionado.
Office-related items, such as pen sets and desk blotters are safe bets that reflect practicality and good taste. Be careful, though: A good fountain pen is quite expensive, and a cheap one is tacky. Use caution when considering art prints and other decorative items, because taste in office decor is a personal and, for many, a strategic consideration.
Tickets to sporting events and live entertainment often make great gifts. Scarce seats for popular shows and events provide a thrill and can make you a hero in the eyes of a client. Still, you should be sure of your client's preferences. Gift certificates are unbeatable, if you want to take much of the guesswork out of giving. They're available from a wide variety of companies, they offer the recipient freedom of choice, and they can be given to all types of people.
The only problem is that the dollar amount is printed on the face, which, for some people, detracts from the feeling that this is a gift with some thought behind it. Think hard before you buy. Every gift idea has a potential down side, and just because you like something doesn't mean your recipient will.
If ethics or other issues proscribe giving a material gift, consider making a donation to the recipient's favourite cause. Word of warning: Cash is out as a corporate gift, period. It's uncreative, raises ethical questions, and looks like a bribe, no matter what.
Promotional Products, School Branding, and Where They Come TogetherWhen making purchasing decisions for the school year, pretty much anything a school will buy could also bear the school's mascot, but frequently won't. The unfortunate fact is that there are a number of schools that do not factor in branding when they are planning their annual budgets, when they really should.
more...Corporate Business Gifts For Loyalty ProgrammesSometimes, nothing but the best will do. If you're choosing corporate gifts for an employee incentive or customer loyalty programme, for instance, you want to be sure that all of the promotional items or gifts you choose are products that people will want to earn and own. In nearly every promotional product category, there are top of the range items that make excellent choices as corporate gifts for your best clients, appreciation gifts for your sponsors and incentive items that your customers and employees will work hard to earn.
more...Advertising Your Business On A Shoestring BudgetPeople normally believe that advertising small businesses is an expensive procedure, which is why most small business owners choose not to advertise. Since this greatly reduces their exposure in the market, their quantum of business is obviously lower than what it would be otherwise. But there are cheap methods of advertisements as well.
more...The Big Idea - Do You Have One, Do You Need One?For over 40 years, the big idea has been the overriding marketing goal of the traditional, creative advertising agency. But the world of advertising and branding is changing rapidly, and the question now arises: is the big idea of old now not a bit clunky and out-of-date.
more...Advertising Campaign - Working With Printing Quotes To Keep A Healthy Cash FlowUnderstanding the numbers involved in your print campaign can go a long way in ensuring a healthy cash flow and a profitable business. Knowing how printing quotes are arrived at will help you maximize your printing budget, while knowing about consumer behavior can help you prepare for the long haul. When you want the optimal return on investment, you can direct your effort in either minimizing your cost or maximizing the generated profits.
more...7 Additional Services You Should Look for in a Printing CompanyWorking with a printing company will give you more than just wonderful prints; it will actually speed up your learning curve when it comes to marketing. Commercial printers have a long history of experience with working with small businesses and marketing materials. In fact, they may understand your advertising materials better than you do and give valuable suggestions to size specifications, materials, and even help you with the design.
more...5 Step Guide To An Easy Direct-Mail Postcard CampaignPostcard mailing is an easy way to get your personal marketing done at the convenience of mass advertising. You can use a universally appealing design and print it with your customers' individual name and send it straight to their mailbox.
more...Advertising CampaignI don't know about you but...when you started in your business or the business environment you're currently in, did you think advertising was something with high profit linked to it? Were you like me and thought that paying for a spot in a random magazine or a newspaper could actually mean sales? Did you think giving out a free sample of something might mean customers? Did you think things sold themselves?
more...Why Promotional Umbrellas Are Popular Among Clients?Giving away promotional items to your clients is not something that is new. Each business chooses to give some or the other promotional gift to its clients. Distributing promotional gifts to clients is a smart way to strike the right equation with your clients and thus ensure a long-term relationship with them.
more...ABC's of Invitations Printing - Increasing Attendance to Your EventsWhen you send your target audience an invitation, make them feel important and special. More than hand out flyers, mail them out and make your postcard printing a bit more exclusive and formal.
more...Marketing Tips for Promotional Merchandise Market:
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• How about personalized giveaways for your most valuable customers?
• Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts.
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure.
• Promotional merchandise is widely used in all company promotions, whether small or big.
