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The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
4 Tips for Successful Product MarketingWhen it comes to product marketing, everyone thinks they are an expert, but few can produce results. Why is this so? Most of the problem comes from marketing books, seminars, and courses that detract from the heart of marketing: translating features into benefits. Much of today's marketing is based on product hype . However, the simple truth of the matter is that people buy things to gain pleasure or avoid some sort of pain. It is critical to understand this as it is the supporting motivation for every purchase no matter how little or large it may be. Think about the last two items you purchased. Why did you buy them? You can boil every purchase down to gaining pleasure or avoiding pain.
more...Richard Branson - The King of Branding!Richard Branson's business success largely stems from his personality, charisma, and vision. Richard Branson personifies his companies and the brand - Virgin. A recent survey suggests that the UK public love the Virgin brand more than any other. A sample of 2000 adults responded by saying that they admire the Virgin brand ahead of brands like Sony and Tesco. HPI Research.
more...Fishing For Ninja LessonsThe guy had a crazy look in his eye. Crazy and mean. He stared right at me, grinned wide with broken yellow teeth and held up his battered cardboard sign like it was a prized summer squash and I might be the judge who would finally make his County Fair dreams come true.
more...Using Promotional Gifts to Build Your BrandYou might have heard about how well promotional gifts can brand your products, from pens to TVs. From the smallest promo item to the biggest corporate gift, working out a strategy can be a great boon to your business. Here are several ways that you can use gifts to build your brand and directly generate sales and leads.
more...Direct Mail - Guide To Easy Direct Mail SuccessSelling products and/or services through the mail is a 100 billion dollar year industry, even with today's high cost of postage and the low cost of internet marketing. Mail order selling appeals to many businesses because it generally, it doesn't require complicated equipment, a lot of start-up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comfort of his or her own home.
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Check Our range of Promotional Items
NOTBOOKS
How to Advertise With Flyers - The Secret WeaponAdvertising with flyers is cost-effective but if done wrong you are wasting your time and money. Learn the secrets of how to advertise with flyers effectively.
more...Promotional Products - What Type Works Best?There are many different facets to choosing promotional products that are going to work the best for you. You might have a bad experience with such items in the past, or you might have heard about someone who spent lots of money on such items and didn't see the results that they were looking for.
more...Why Discounting is Bad for BusinessDiscounting is a short term fix with long term consequences! While there is some disparity among experts, most say that even in the current marketplace, discounting can cause long term damage to your overall business success. According to many, discounting is a costly strategy for retailers. While the book called, You Can Compete, suggests that discounting will double retail sales, most data points towards a business disaster. There are several successful alternatives to discounting that are available for your business.
more...3 Reasons to Get a Logo for Your Small BusinessSmall business owners are often uneducated when it comes to logo designs and their role and importance in the operation of their business. Why do you need a logo design for your small business? There are mainly 3 reasons that your small business must have a logo.
more...7 Additional Services You Should Look for in a Printing CompanyWorking with a printing company will give you more than just wonderful prints; it will actually speed up your learning curve when it comes to marketing. Commercial printers have a long history of experience with working with small businesses and marketing materials. In fact, they may understand your advertising materials better than you do and give valuable suggestions to size specifications, materials, and even help you with the design.
more...Marketing Tips for Promotional Merchandise Market:
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• Wide range of promotional staff can be found here, anything fancy or simple with prices starting at few pence to suit your budget and desire to launch effective marketing campaign.
• Whether you fancy cups or mugs, using them as promotional giveaways is always a good and effective way to promote anything from medicines, sweets to cars and large, company giants.
• Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items.
• New, flashy (lanyards) are a hit in promotional products industry.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
