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Point-Of-Purchase
Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Direct-Mail Marketing
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
Employee/Community/Customer Relations
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
Clubs/Society Identification
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
Cause-Related Marketing
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
Brand Awareness
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Fund Raising
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
Souvenirs/Remembrances
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Optimizing Your Direct Mail CampaignsIf you were forced to choose only one sure marketing strategy for getting your marketing message to your new and future customers, as well as to your existing customers, you would do well to consider direct mail. Direct mail is one of the most effective, dependable and convenient ways to get in front of a highly targeted market that has the ability to purchase what you are offering.
more...Qualitative Market Research - Eliminate Disappointment With Your Fieldwork With Two Simple StepsA researcher asked a respondent recruiting service to recruit six focus groups from a limited list of automobile dealerships (approximately 50 names per group). The client requested, per market, one group of owners/general managers and one group of finance & insurance managers. Recruiting consisted of e-mail invitations and follow-up telephone calls.
more...What The Zombie Horde Can Teach You About Target MarketingIf you're fighting zombies, shrapnel-throwing land mines, eye-burning tear gas, napalm, silly putty and tactical air strikes are all wasteful and just about useless. The only way you can stop a zombie is to destroy its brain. And the bast way to do that? A single bullet from a single gun. Or a good stab with a sharp stick.
more...6 Reasons Why Publicity Is More Powerful Than Paid AdvertisingThe following 6 reasons why publicity is more powerful than paid advertising came out of a discussion that I had last night with the #1 authority on generating massive publicity for your business, Paul Hartunian. For people who are currently paying for advertising, this will be an eye opening article and will helpfully steer you in a better direction.
more...Promotional Products for Car DealershipsPromotional products are one of the best ways to keep your customers coming back. That's true of any business, but there are many items that seem tailor made for the auto industry, and particularly for car dealerships. The fact is that car dealers survive on their advertising - and word of mouth is the best advertising that there is.
more...How To Make Ads That Get a ResponseA free prize or gift will always get people to keep your ads. People are generally excited every time they see or hear the word 'free'. That's why having it written in your copy can do a world of good of making your print ads valuable to your target audience. And don't just give the freebie immediately.
more...Some Top Brands - What They Did and Still DoAmericans are a fiercely brand loyal people. If they find a brand to be good they will stick with it for a long time to come. Their brand affiliations are very hard to break. Warren Buffet prefers See's chocolates so much that he can identify the chocolate in a blind taste test.
more...Questions to Ask When Planning Your Postcard PrintingMarketing may be more art than science, but postcard designs do follow certain guidelines to maximize their effectiveness. When planning your postcard design, use the following questions to help you in your conceptualization.
more...Online Business Card Printing - A Buyer's GuideThe Internet has made the process of printing business cards much easier and more affordable. By understanding the basic process at work, you can obtain nice-looking cards quickly and easily ... while saving money in the process.
more...Ways to Promote Your Business LogoPromoting a business logo is quite tough . A few of the promotional techniques are given below:...
more...Marketing Tips for Promotional Merchandise Market:
• Promotional merchandise is widely used in all company promotions, whether small or big.
• Free promotional items also known as advertising giveaways are a way to market your company in a unique way even on a limited budget.
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• You can keep your cost down and get blank promotional items, it also works wonders.
